*SCReWY!*

What the Society for the Creative REalization of a Weirder You?

We are screwy. You are screwy. Anyone who wants to creatively disrupt everyday life is screwy. Worried about personal connections in a society of increasing isolation, SCReWY aims to be the antithesis of apathy — to challenge the public to actively engage in changing and exploring reality.

SCReWY manifests interactive interventions by using internet video and new media technologies to connect cyberspace with real space. Orchestrating flash mobs, Happenings, community art, and collaborative performances, SCReWY aims to proactively instigate community expression.

Instructional Videos:

9 Ways to Creatively Realize a Weirder You

Costumes: A Public Service Announcement

The very first creation made under the name of SCReWY. October 2006.

How to Create a Public Disturbance

Happenings:

Zombies Invade Amherst

Action Team Hug Patrol!

Inspired by an Improv Everywhere mission, a band of huggers roamed door to door dispensing prizes of 50 free hugs.

Halloween Pillow Fights 2006, 2007

The SCReWY organizers weren’t able to record these events at the time due to a particularly pressing pillow preoccupation, but fortunately both times bewildered bystanders happened to capture the moment on video.

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